The medium is the message - Wikipedia, the free encyclopedia

The medium is the message - Wikipedia, the free encyclopedia: "McLuhan frequently punned on the word 'message' changing it to 'mass age', 'mess age', and 'massage'; a later book, The Medium is the Massage by McLuhan and Quentin Fiore,[6] was originally to be titled The Medium is the Message, but McLuhan preferred the new title which is said to have been a printing error."